Design

Holistic Digital Practices

I know lots about websites, E-Commerce, advertising, design, technology, sales, copywriting, positioning, integrated marketing, promotions, product development, social media, influencer marketing, organic search, SEO and public relations. I have industry experience in retail, manufacturing, luxury, travel, import / export, financial services, furniture / home, health / pharma, personal care, medical travel and real estate. 

A One Stop, Outsourced Marketing Department

Businesses need to exist online or be invisible to key, high-spending market segments. I help companies identify leads and convert digital activity into customers and sales. Today’s websites are cheaper and more powerful than ever with integrated marketing and process improvements. That said, the days of set-it-and-forget-it websites are over. Search evolves constantly and every quality signal that improves your search results relies on consistently improving how you help customers find what they need.  That said, you still need to project brand. Older approaches don't work.  To win your segment it is necessary to play the long game and consistently build strength online.

To be found, you have to push on the more than 256 levers Google includes in its algorithmic quality score plus 500 sub-algorithms. No company can act on all 256 well, so we’ll identify the factors with real impact in your space. Over 60% of search is on mobile these days (70% in some categories).  This means you'll want to build mobile forward/mobile first. If you serve customers locally, you’ll want to lock-in local search with Structured Data SEO. I also place Pay-Per-Click (PPC) programs.

We can accomplish these tasks in any way that works for you. I'm a solid designer who keeps up with digital trends and the Adobe Creative Cloud tools so you don't have to. Your online presence simply performs.

Encoded Holidays:

Gary Hutton x Tom Bonauro

 A 30-Year Multi-Media Project by Two Bay Area Design Visionaries

For 30 years Bay Area designers Gary Hutton and Tom Bonauro collaborated on holiday cards sent to a glittering, international list of clients, friends, and fans of Hutton’s interior design practice. These yearly projects, which the designers refer to as “sculptures-in-a-box”, are best understood as ongoing conceptual art practice. The work engages with, but is not bounded by traditional notions of craft, design, or holiday greetings.

Lifting the curtain on their creative process, this exhibition reveals the yearly projects as both time capsules of events in the public square and abstracted snapshots of Hutton’s recent history. Intended to stun, the work distills Hutton’s personal biography, the Bay Area’s progressive political mood and California’s awesome physical beauty. Embedded with mystery and wintery feeling, the effect is a demanding visual language that conjures better days for the coming year.

The designers reach for timelessness, legacy and shock-of-the-new from both lived experiences and also detached, transpersonal distance. Both Hutton and Bonauro are interested in non-Western aesthetics and Eastern Religion’s search for enlightenment. Buddhist riddles, or koans, have direct parallels in that both engage the mind so change can enter. Complexly layered and insistent, the cards are intentional confrontations. Each year features different, unexpected materials like graphite, aluminum, brushes, or glass. The work explodes the status quo by mixing materials, leavening problematic imagery, and beguiling the way we view communication.

Experimenting with materiality, beauty, and design, these 30 yearly narratives tell a larger story of transformation. Encoded Holidays: Gary Hutton x Tom Bonauro is both a document and a celebration. The show condenses moments in time, advances material innovations, and celebrates graphic design virtuosity—simultaneously managing to be joyful, expressive, and relentlessly new.

2020-2021 at the San Francisco Museum of Craft and Design